Saturday, March 31, 2012
Shakespeare's NIGHTMARE !!!
Although our point is not really to make fun of the use - the examples do that quite well on their own - we do want English Users to think about the importance of checking what they print, publish or send out in the language of old William.
Let's start with this one. It says " Help Oneself Terminating Machine". Not really, right? So let's look at it in Shakespearean terms.
The Obvious: It's a machine used for withdrawing money from your account.
The Comedy: It sounds like it's some kind of machine where you can "terminate" (kill) yourself without the help of anyone else. Convenient, but slightly tragic.
The Drama: Whoever had this done works in the banking business and could effortlessly have checked how these machines are called in English-speaking countries. Instead, they assumed that English or any other language is based on their own in a word for word, character for character symmetry. It will be dramatic when somebody informs those responsible for this avoidable mistake because there are probably hundreds of machines like it out there with the same "terminal" message.
The Solution: ATM or "Automatic Teller Machine" (most common). Or "Cash Point" or "Cash Machine"
Next, we have this lovely red sign.
The Obvious: Somebody makes cakes for a lot of situations.
The Comedy: Poor use of the apostrophe followed by "s" that makes it sound like the cakes are the possessive property of the Wedding, the Birthday, the Anniversary or the Christening.
The Drama: Unlike the example before, this one is probably from an English Speaking country, so this person has very little excuse. In any case, before sending graphic material out to print it is highly recommended to ask another person to read it for mistakes in spelling, grammar, word choice (diction), and register (level of formality).
The Solution: Cakes for all occasions: Weddings / Birthdays / Anniversaries / Christenings (in other words, use the plural form of the words NOT the possessive)
Here the tragedy becomes darker and more inexcusable.
The Obvious: It's a set of instructions for a media player.
The Comedy: A foreign company can make mistakes, even a small bakery can get it wrong, but if you know which huge IT company made this mistake, it'll put a smile on your face that this manual got through all the different stages and no one spotted the mistake.
The Drama: "Your" is a possessive adjective and does not mean the same as "You're" (you are) - a subject + a verb, which is the right answer. The person here simply used "your" because it is a Homophone (a word that sounds the same), but the real tragedy lies in the dozens of people on staff (all native English speakers) who saw it and did not notice the mistake.
The Solution: "When you're on the road, sometimes you don't have a PC around."
For this last one, we'll let you figure out bad use of English. But we'll give you a hint: it's so tragic, it's funny!
So remember, if you're writing the message, put it through a spell-checker. If you're having it printed, have several people read it first, including someone who is highly proficient in English.
And remember, English is not based on your language and vice versa.
Now imagine if William Shakespeare were alive today. What would he think of all this? Would he spot the comedy and drama in these examples and write a great play about it?
Probably.
Thursday, March 11, 2010
APOSTROPHE MONSTERS get very Possessive!
Here's a cartoon sketch for English Users young and old.
It provides further use of apostrophe S for Possessive Case. It is from the new version of award-winning American children's television show THE ELECTRIC COMPANY.
And as the show's sketch's character's dialogue demonstrates, you may use the apostrophe S repeatedly when there is repeated possession. 
THE ELECTRIC COMPANY is a classic of American Pop Culture. Its original show ran back in the 1970s and made a stars out of many up and coming talents. One of the was a young comedian with a PhD in Education by name of Bill Cosby.
PLS English Users salutes Sesame Workshop & PBS - producers of the show - for officially uploading their content to an Official YouTube Channel, enabling other sites to publish and make their content known in a legal manner.
Wednesday, January 13, 2010
The Apostrophe Police is on Patrol
Just found this great BLOG that really goes into the misuse of apostrophes, with a touch of humor. This blog is like the Sherlock Holmes of Apostrophe Catastrophe... nothing escapes them.Really great stuff, like this one for a place that serves "Traditional English Breakfast", as well as croissant's and coffee's.
You can find it at: www.apostrophecatastrophes.com
If you've got a few minutes, take the time to go through some of these. Some are harder to spot than others.
One thing is for sure. We'll definitely be producing a sequel to our Apostrophe Castrophe video lesson.
So stay tuned, English Users!
Sunday, January 10, 2010
The Right and Wrong USE of 'S (Apostrophe S)
This lesson is about the right and wrong use of: 's (apostrophe "s") in the English Language.




